If you’ve got a Twitter account, you might think you know everything about social media. Here’s a heads up – there’s still a lot to learn. While we want to think we’re doing our best, there is always room for improvement. Especially in the fast-paced world of social media.
Having a stubborn attitude to social media isn’t a great start for your brand and will lose you customers. To prevent any disasters heading your company’s way, make sure you aren’t guilty of any of the below.
Being the Brand
For the entrepreneur, there should be a clear distinction between the company image and your own. Many overlook the separation of the two, and Twitter accounts can turn into an amalgamation of both, which quickly becomes unprofessional.
Avoid this tricky situation by setting up separate social accounts for your business and for personal use. This will help you decide where to allocate content and where to share personal views and gifs of cats.
Your brand logo should be the profile picture of your business sites and your own photo should be your picture. This doesn’t mean you can’t interact with your business online, but this way your followers know exactly who is doing the talking.
If you’re a freelance copywriter, posting information about aircraft engineering won’t be riveting to your audience. Knowing your followers is the first step of publishing the perfect posts. Think about your field, your interests and the interests of your audience. Believe it or not, you’ll enjoy publishing content you have a shared interest in with your followers, rather than content neither of you care about!
Don’t be afraid to share just as much content as the content you produce yourself. This is a big thumbs up in the social media kingdom and will also get your content shared by others too. Despite what you want to think, you aren’t producing the best content out there.
Churning out quality content is a good way to grab people’s attention and get them interested. Keeping them interested is another matter. Avoid a spam account by interacting with your followers and showing interest in areas that you want to be involved in.
It seems like a simple step but it’s one that’s often overlooked. If you neglect your followers, they’ll neglect you too. Twitter became successful for its ability to bring brands and customers together, and to increase their interaction to produce improved products. Explore your social network to get your customers noticing you.
Not Taking It Seriously
If you’re hoping to gain the image of an entrepreneur, you need to let your social media profiles reflect that. Keep it updated with your personality and creative side splashed throughout for good measure.
If you want to use your social media sites as a tool to get new clients, you definitely shouldn’t be using to it complain or post passive aggressive tweets about exes. If you really must set up a private account that isn’t linked to your professional sites or your company page.
Wanting It All
One thing that is sure to make your social media presence slowly falter is having too many accounts and not enough time to manage them all. Despite what many say, a considerable amount of time is necessary if you want to have a strong, influential social media presence. People making their living from social media will be required to have profiles on most social platforms, but this may not be the case for you.
Freelance communities are particularly active on Facebook and Twitter. This is a good place to start, so once you’ve got these up and running consider the amount of time another account will take up and whether that’s where your audience are hanging out. If it is – go for it! If not? Stick to what you know.
Are you making any of these mistakes? Let us know by dropping a comment below!