Here at Pandle, we are all about making our clients’ lives easier. That’s why we developed and launched a cloud based accounting platform that enables freelancers and SMEs to keep track of their finances more easily than ever. But what good is our bookkeeping software if you have no books to keep?
As a freelancer, you always need to be on the lookout for ways to attract new clients, as well as keep your existing clients. Remember, a happy client is a repeat client, and a client that refers their friends and colleagues. Every freelancer should be striving for this goal!
When it comes to making your clients happy, you don’t have to reinvent the wheel. No matter what industry you work in, some basic advice applies across all sectors. Here are our top three tips for providing the best freelance service possible.
Make things as convenient for them as possible
Creating convenient solutions is the number one way that any freelancer can guarantee their clients are satisfied (and hopefully more than satisfied) with their service.
Let’s say that you have a client that sends you heaps of information for a spreadsheet or writing project by email. Sure, you finesse and edit it, but they send you the bulk of the work themselves. Eventually, you’re likely to lose this client! Even though you give them the value of making the whole thing ‘sing,’ they’re eventually going to realise that they don’t need you.
If you want to keep them for the long term, you need to get ahead of them and minimise the work that they have to do themselves. Send them the heaps of ideas. Draft content without them having to ask. Show them your worth, and make things as easy and convenient as possible.
Show them that you are confident about your work (and worth)
Your client might be embarking on a new social media campaign, a new product launch, or creating a series of videos. As with anything new, they are probably a bit overwhelmed, flustered and nervous about how things are going to go.
As a freelancer, you need to take the time to teach your clients about how effective these new strategies (in which you specialise) will be, and just how much you know about them. They’ll be sold on your skills.
You need to put your money where your mouth is
Now that you have sold your client on just how convenient it is to work with you and how confident you are in your skills, you have to show them just how competent you are. After all, if you have landed a client and then do not deliver on what is promised, they won’t be your client for long. Show them that you are competent, knowledgeable and ready to tackle any challenge that comes your way.
How do you work to ensure you meet your freelance clients’ needs? Leave your comments in the section below or get in touch with us over on Twitter or Facebook?