Before you create your plan on how to attract your preferred client, you first need to decide which client is the right one for you.
Some clients are more interested in processes and are eager to learn, while others are happy to let you get on with the work without a single question. Other clients may be after a cheap fix while others will want bespoke tailoring. It all depends on how you market your business.
Your ideal client
In order to find the perfect clients for your business, you first have to envision them. Some businesses will be more than happy just to have any clients. By being content with any client, you leave your sales team in the line of fire to deal with unsuitable clients.
To avoid such instances, decide who your perfect client is. Are they remote, or will your business require clients to be local? How would your ideal client find your company, and how will they get in contact? These are all important questions to answer when fine-tuning your marketing technique.
Where are they?
Once you’ve found answers to the above questions, you need to decide how you’re going to track down these clients and get them working with you.
In order to do this, you need to discover where your ideal client is hanging out. If you’re an eCommerce business, similar sites to your own are a safe bet. If you’re industry has a broader client-base, it won’t harm to look at what your competitors are doing – as long as you don’t copy them.
Don’t be disheartened if you struggle to find them. That doesn’t mean they don’t exist, just that they require a more specified marketing technique.
Market to them
Once you’ve discovered that perfect client, it’s time to do some marketing just for them.
Base this on their likes and dislikes, location or any other factor that determines why they’re your potential customer. Your marketing efforts may include social media, which can be hugely effective when trying to figure out what brand tone of voice will be most effective for your business.
You should base all your marketing efforts around what you think your client would like to see, and how you want your brand to be portrayed. However, don’t be afraid to try something different if that’s your Unique Selling Point – that’s what sets apart the great companies, after all!
What does the right type of client look like to your company? And are you attracting them? Leave your thoughts in the comment section below!