Creating a blog for your small business website is a great way to gain an audience and target customers who might be looking for advice. There’s surely no downside to creating interesting content that people are reading… right?
You guessed it, wrong. Of course, content is amazing. You can use it to drive traffic to your site and build loads of great connections on social media. But, it can also expose your weaknesses to those hundreds of people watching.
Missed a full stop? Or did you confuse your colon and your semi colon? These are easy mistakes that can be forgiven if you’re not a writer, but when you’re updating a professional blog for your site, your audience is generally less forgiving.
Keep these errors in check by either hiring a professional writer (if your funds can stretch to one) or simply take the time to read it. Your audience will appreciate quality rather than quantity!
Mixing up your affect and your effect may not seem like that big of a deal, but actually making primary school mistakes like this in your efforts to bang out content as quickly as possible can make your audience doubt you and your business skills.
Often confused with spelling and punctuation, grammar is essentially the rules of language. Spelling and punctuation as a rule of thumb come under the heading of grammar, so this is the big one to remember. Grammar can include confusion with clauses, tense and pronouns.
If you’ve ever learnt (or tried to learn) a second language, you will know how difficult and confusing this can all get. So if you’re in doubt; best to keep things simple. In general, keep sentences short with minimum commas, as long sentences make the reader work harder.
Have you got a small business blog that you’re struggling to keep up with? Or are have your hired someone to take care of it for you so you can get on with the good stuff? Leave us a comment below!