Blogging and why you should be doing it

If you’re reading this now then you must have somehow found your way to our website, which means our blog must definitely be serving its purpose. Aside from the fact we love writing with you in mind and delivering useful content for you, our blog is also great for drumming up business and yours could be too. We’ve put together a few solid reasons as to why you simply need a business blog not just because we want Google to push up the ranks but because we always endeavour to help you guys out too.

Boost search engine optimisation (SEO) – Search engines like Google are constantly hungry for fresh content and should you choose not to feed their appetite, you will certainly suffer in the search result ranks. Regular blog posts full of strong search terms and keywords are the perfect way to cultivate a constant stream of new content to keep those who have a massive impact on your online visibility satisfied.

Shareability – Just like Google, your online audience also has a relentless appetite for new content. They don’t care how long it takes you to research, write, edit and upload a blog post. That doesn’t matter to them. They just want consistency and plenty of stuff to read as they persistently scroll so you better get blogging, buddy.

The more interesting, relevant and topical the content is that you provide for your customers (and potential customers), the more likely they are to share it on their own social media channels and drive more traffic to your site. The more they share a blog post, the more eyes it is exposed to and the more click-trough’s you achieve, which is exactly what you need to climb the search ranks and attract online and offline business.

Grow your network – Offering up free industry news and expert advice via a blog will, over time, enable you to expand your business network and become prominent in your field. An active blog that consistently provides focused, customer-facing content will eventually become a go-to source for those interested in your respective industry. They’ll tell their friends, who will tell their friends and before you know it, you’ve added a long list of new names and numbers to your contact list.

Encourage communication – Blogs are a great place to have subscription boxes where you can collate visitors’ email addresses that can then be added to your list of recipients, thus enticing new business. However, data capture is the more hard sell approach. Blog sites can also provide the perfect place for readers to interact with you and each other via comment boxes and discussions.

Close your blog post with a call to action or with a thought-provoking question then prompt the reader to leave an answer in the comments. This will open a dialogue that might not result in direct sales but will definitely encourage the B2C relationship and keep your brand top of mind.

It’s totally free of charge – As we have covered previously in one of our very own blogs, there are plenty of free forms of advertising that businesses can take advantage of that eliminate the need for expensive online and offline promotion. Social media channels like Facebook, Instagram, Twitter and YouTube are all strong contenders but you need content to share on these channels or they are fruitless. That’s where a blog comes in!

In fact, putting the time and elbow grease into building a blog with high readership and visitor traffic can actually boost your profits in the long run. If you generate a big enough audience, this opens up opportunities for you to charge other businesses for advertising space on your site.

So now you know why you need to build your own business blog, let’s get up and at ‘em! Don’t just fire out any old rubbish though, the content you upload has to be engaging and informative or otherwise, what’s the point? Sure, it might keep you safe from the clutches of page 4 search results but you’ll soon lose valuable visitors.

When it comes to blogging, you need to consider quantity and quality in order to make sure your content marketing strategy is a lucrative success.

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